Sacré Armand, the high quality local food delivery service
The company wants to expand its marketplace concept of delivering good quality local food to include other cities.
2020 turnover: €250,000 (2021 forecast: €1.2 M)
Workforce: 27 employees
Head office: Carcassonne
CEO of SAS CIO: Damien Romera
A home delivery marketplace working with local producers, focusing on quality and homemade products: this is Sacré Armand’s positioning. « The idea is to promote the expertise and identity of self-employed people who have neither the tools, nor the time, nor the money, to take this step », explains Damien Romera, CEO of this company based in Carcassonne.
Founded in 2016, Sacré Armand offers a wide range of ready-made meals, as well as local products. In the face of home delivery giants, Sacré Armand focuses on a human approach, creating a sort of community of eating well.
The company boasts 1,200 retail partners. The brand is present in Carcassonne, Narbonne and Béziers and under franchise in six others: La Tranche-sur-Mer, Laval, Caen, Tours, Perpignan, Lorient, Castres and Marignane. Target areas are medium-sized towns with fewer than 150,000 inhabitants, where people from the highest socio-professional groups move away from urban areas.
Coverage of 30 new cities is announced in the next six months. In each case, one person is recruited for operational development, recruitment and retention of traders and delivery staff. To cover 40 additional medium-sized cities and ten metropolitan areas, the company wants to raise €3 million. An international roll-out is planned in Barcelona in the first quarter of 2022. Sacré Armand has been supported since 2018 by the Occitanie / Pyrenees-Mediterranean Region, through an innovation grant and, today, AD’OCC is supporting it in preparing its fundraising.
« It’s a world that was all new to us, because we had more of an SME mindset than a start-up, having developed using our own funds. So the Agency is providing us with strategic support and a portfolio of investors at our disposal, which saves time and makes things easier », concludes Damien Romera.